Clarity - Levelfield's Small Business Blog

- Jeannie Samson, President, Inc

  • Optimize for $19.95

    1/23/2008 12:00:00 AM Link |  | Add comment


    photo by Petr Kratochvil

    Have you ever fallen victim to one of these Search Engine Optimization claims? They offer to teach you everything you need to know about optimizing your website to get more traffic to your business' site. In the end you find out a bunch of lousy information that will hurt, not help, your search rankings.

    There is no easy way to "optimize" your website for any purpose. It takes a lot of time and effort to get your website up and running to its maximum capacity.

    Adding invisible links is not how you can drive more traffic to your business. It just doesn't work. I won't sit here and support that tactic and neither will the major players in Search Engines, i.e. Google. In fact some of the tactics mentioned throughout the internet as blacklisted SEO tactics just don't cut it and will actually get your website flagged. It simply doesn't do the job. Click Here to Find Out More.

    The name of the game in SEOs is unique content. Produce unique content and you might have a win in the SEO game. But the only way to get that unique content is to do some work. Don't sit idle as your website becomes outdated. Consistently review the information on your website making it relevant to your business, Today!

    One word...BLOG. Blog until you can't think anymore. Create a topic grab bag, pull from it when you get lost for a topic. Talk about what you did last weekend. The funny thing your youngest child told you yesterday. Relate everything in your life to your business. Make connections that mean something to yourself and make them relevant for other people. Make others care about what you are saying. Drive them to revisit your website again, and again, and again. Make your blogging consistent.

    Nothing is accomplished that betters your business without hard work.  Accomplishing your search engine goals won't magically happen with shortcuts. Look deep into the day-to-day operation of you and write about it. Work hard for your website and developing its content.  The harder you work to create a robust up-to-date web space the harder your website will work driving traffic to your business.

    The moral of the optimizing story for your business...

    Adding content works. Adding more robust and unique content works even better.

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