Clarity - Levelfield's Small Business Blog

- Jeannie Samson, President, Inc

  • Old School Social Marketing

    12/14/2011 1:42:09 PM Link |  | Add comment

    I have been thinking about this topic for a while and finally I got the nudge I needed to write it.

    Every once in a while when some one invites me to join LinkedIn or another social media outlet I'll accept their request. When I'm logged into my account I'll typically look and add some one I know.  I added a colleague that was suggested as someone that I may know on LinkedIn and I received the following response:

    B**** B****** wrote:

    F*** this social network sh**. I think you and I should maintain a face to face know....old school.

    On November 30, 2011 3:57 PM, Jude Samson wrote:
    I'd like to add you to my professional network on LinkedIn."

    Lately I've been trying to figure out what happened to old school social marketing when business people had business meetings and business lunches to talk business and build their business networks. The internet and social media has taken over the business world and today its more about your tweets and followers than building relationships one on one in person. Maintaining relationships has always been important in building your brand as a business and as an individual. Without individuals striving to be better, build better and conduct better business, the economy as we know it would completely flounder. It may already be headed to hell in a hand basket but without the hardworking individuals operating small businesses there would be no hope whatsoever.

    I recently challenged myself to speak with one new person each day regarding my business ventures, in the old school marketing way. Meeting people through other colleagues and telling them about what I do, expanding my network to other opportunities through the new people I meet and building my business the old fashioned -- old school way. Phone calls, lunches and face-to-face interaction continued to grow my network and introduced me to new ideas and businesses I hadn't previously considered. I believe this old school foundation for building my network has benefited my business unlike any tweet, facebook post or LinkedIn connection ever could.

    Not that the new social media venues and marketing options aren't beneficial -- Not that the new school outlets for building networks don't help my business and other businesses grow but I'm going to continue building on the foundation of my business by marketing and growing through old school social marketing not focusing on the new school trendy techniques.

    I will continue to blog, to build my online brand for my business through my website and through online social media but I will focus my attention on the old school techniques that helped get me here. And I quote my colleague, "continue to maintain a face to face know....old school."

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