We Practice what we Preach

7/25/200712:00:00 AM Link 0 comments | Add comment

Marketing, Sales, Small Business

Levelfield is a small business. We realized in the beginning that business is business and we all need the same basic things. We all need to grow sales, communicate with our customers and prospective customers, see how our marketing efforts are working and have simple systems that don’t require a rocket scientist to operate.

We use the very same tools that we sell in order to grow our business:

We use our own small business website product that we sell for as little as $500 to handle most of our marketing efforts. With it we’re able to capture leads and respond to them quickly. We’re able to easily make changes to the site without having to delve into complex code. We’re communicating with you now through our small business blog, and we’re able to distribute our bi-weekly small business newsletter. After all of that we can look at our reporting and see how many people have read our blog or any other page on our site, requested information, and exactly where they came from (Google, Yahoo, our newsletter, a customer referral, etc.)

Right now we’re in the process of turning the sales tool that we’ve been using internally for the last 3 years into a product for you. All of our sales people use this tool to track their leads, follow-up with prospects, review a complete history of every conversation anyone in the organization has had with a particular person, and I have the ability to track everyone’s effectiveness. I can see how many phone calls each one of them has made including all of the details about each call if I wish. Plus it’s web based so even if I’m overseas I have access to the same information, and so does my sales staff when they’re working from home or traveling.

Do you do the same things that you tell your customers to do? Do you use your own products? Be your own customer.

Jude Samson
President
Levelfield, Inc.