Clarity - Levelfield's Small Business Blog


- Jeannie Samson, President Levelfield.com, Inc

  • Spend Quality Time with Your Website

    1/7/2008 10:23:29 PM Link |  | Add comment

    Websites

     

    Not only should we be constantly building relationships with those around us in our personal and professional life we need to stay in tune with our products and our marketing tactics.

    Get to know your website and build a relationship with it. Your website is your face on the web. For many of your customers it’s their first point of contact with you and your business. Treat your website like you would yourself and constantly maintain its upkeep. Nothing says “I don’t have time to care for my business” than an unmaintained window to the virtual world.

    Much like an interview that makes or breaks your entry into a company, your website can have the same effect on your current and potential customers. The web-face of a company on a website can legitimate the company to its consumers or if it doesn’t meet certain standards of the technologically savvy consumer generation it can distract from a companies legitimacy.

    Many business owners reference the fact that time is limited and there are only so many hours in a day to do business let alone to work on a website. Make your website a priority. Make time for building and maintaining your website. Investing time and effort into your online façade will help you promote and validate your company to important early adopters, trendsetters and potential customers who judge your business by the company you keep on the web.

    Learn how to blog. Take your most random thoughts and create unique content for your website, put it out their for your customers and search engines to pour over. Blogging on a Levelfield, Inc./Online Agency Site is one of the easiest ways to update unique content and save you time.

    Relate to your customer through a consistent relationship with your website. Just like your car, your website deserves and needs regularly schedule maintenance. Create more bang for your online marketing buck and utilize your website and its features to the best of its ability.

    Jude Samson
    President
    Levelfield, Inc.

  • Levelfield - What's in a Name?

    11/21/2007 12:00:00 AM Link |  | Add comment

    Small Business, Websites


    We call ourselves Levelfield because our aim is ultimately to level the playing field for small business owners. We want you to have the same tools your larger competitors have.
     

    Levelfield - Small Business Websites

     
    As a small business ourselves we have the same challenges and need the same things that you do. That’s why we build software that does the things that every business needs, big or small. Then, by working with lots of loyal small businesses we’re able to offer these products at very affordable prices.
     
    Simple right? That’s the point.
     
    What’s the story behind your name? Write it down and tell that story on your own website.
     
    Jude Samson
    President
    Levelfield, Inc.

  • Add Unique Content - Get Found on Search Engines

    11/14/2007 12:00:00 AM Link |  | Add comment

    Marketing, Search Engines, Small Business, Websites


    These days as we talk with our customers and prospective customers almost everyone asks about getting found on the search engines.
     
    Once again, there are no shortcuts or magic involved in this form of marketing. It’s just a matter of consistent effort over a period of time. Really it just boils down to 3 key elements:
     
    1)      Adding Unique Content to Your Website
    2)      Focusing on a Very Specific Niche
    3)      Getting Links Back to Your Website
     
    That’s it…
     
    In this post I’ll talk about adding unique content. In future posts I’ll discuss the other two key points.
     
    Adding unique content is not rocket science. You just need to spend time on a regular basis and write. You can write articles, blog posts, tip sheets, answer frequently asked questions, etc. There are many ways to add content, but if it’s going to be unique then you’re going to have to write it.
     
    Of course you can also use your customers to develop unique content. You can ask them to write a testimonial about your business and describe very specifically how you helped them. If you’re in the travel business you can ask your customer to write about their last trip and send you some pictures. The opportunities are endless, you just have to use your imagination.
     
    Take 20 minutes right now and write something unique for your website. It’s not as hard as you think! (I just did it)
     
    Jude Samson
    President
    Levelfield, Inc.

  • Levelfield's Approach to Website Design

    10/10/2007 12:00:00 AM Link |  | Add comment

    Marketing, Websites

    At our core we believe that websites should be simple and functional. It’s important to have a professional looking website that presents the proper image. This look should be consistent throughout the entire site. Beyond this basic requirement it’s more important that the site be designed with the user in mind. Most people visiting a website are there to get information. Can they easily get to the information they need? Is the navigation simple and easy to understand? If they need more information can they quickly request that information online or find the appropriate contact information for someone who can help?

    Websites aren’t meant to be static. They should have current and up to date information. Our platform allows anyone who is comfortable using Microsoft Word or Outlook to easily update and work on their website. We provide free training and support so that everyone from the administrative employees to the executive staff can make any changes they need to the website. We also include capabilities for a searchable online calendar, blogs, photo galleries and more. All so that an organization can work together to keep their website up to date and provide the most current information to visitors.

    Communication is also important. We have several tools built into our product that help our customers communicate with their own customer base. Everything from an e-mail newsletter capability to RSS feeds and other syndication tools can be used to distribute information.

    It’s also important to understand what is and isn’t working on a website over time. That’s why we provide a set of comprehensive reporting tools that will tell you how many times each page on your website has been viewed, and how many people have requested information from that page. This helps our customers to determine if they have irrelevant information on their website. The reporting will also show where all of the web traffic is coming from, how many visitors are looking at the site, and which search terms are being used to find their website.

    Take a look at your website. Does it measure up?

    Jude Samson
    President
    Levelfield, Inc.

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