Add Unique Content - Get Found on Search Engines
11/14/2007 12:00:00 AM Link | | Add comment
Marketing, Search Engines, Small Business, Websites
These days as we talk with our customers and prospective customers almost everyone asks about getting found on the search engines.
Once again, there are no shortcuts or magic involved in this form of marketing. It’s just a matter of consistent effort over a period of time. Really it just boils down to 3 key elements:
1) Adding Unique Content to Your Website
2) Focusing on a Very Specific Niche
3) Getting Links Back to Your Website
In this post I’ll talk about adding unique content. In future posts I’ll discuss the other two key points.
Adding unique content is not rocket science. You just need to spend time on a regular basis and write. You can write articles, blog posts, tip sheets, answer frequently asked questions, etc. There are many ways to add content, but if it’s going to be unique then you’re going to have to write it.
Of course you can also use your customers to develop unique content. You can ask them to write a testimonial about your business and describe very specifically how you helped them. If you’re in the travel business you can ask your customer to write about their last trip and send you some pictures. The opportunities are endless, you just have to use your imagination.
Take 20 minutes right now and write something unique for your website. It’s not as hard as you think! (I just did it)