Clarity - Levelfield's Small Business Blog


- Jeannie Samson, President Levelfield.com, Inc

  • Ask for an Appointment

    10/3/2007 12:00:00 AM Link |  | Add comment

    Sales, Small Business

    If we wanted to remain small and stagnant we’d rely exclusively on our website for all of our new business. Thankfully that’s far from reality. We’d much rather continue to grow and provide more value for more customers.

    In order to continue this growth we have to be proactive in both our sales and marketing efforts. Nothing that we do involves complex sales strategies or marketing programs. We simply continue to do the things that help us grow over and over each and every day.

    Even though the product that we sell is a technical product the phone is the most productive tool in our office. It’s the next best thing to being face to face with our customers.

    To make more sales we simply make more calls. Again, the approach is simple. We respectfully ask for enough time to show our product to a prospective customer. If they’re interested we schedule an appointment, and if they’re not we thank them for their time and move on to the next call.

    Simple strategies always seem to work the best and it doesn’t get much simpler than that.

    Make some time in your schedule today to call some prospective customers. Ask them for an appointment to see if you can help them with your product or service. If they're not interested just make the next call.

    Jude Samson
    President
    Levelfield, Inc.

  • Follow-up: Polite Persistence = More Sales

    8/22/2007 12:00:00 AM Link |  | Add comment

    Follow-up, Sales

    How many times do you call to follow-up when you're working with one of your sales prospects? For most sales people the answer is: not enough. You don't have to be a stalker, you just have to be polite and persistent.

    The people you're calling on are just like you. They're busy and have lots to do between work, family and everything else they're involved in. That means you can't just give up after one or two phone calls.

    Now I'm not saying you should keep calling and harassing someone who's not interested in what you sell. If someone tells you 'no' respect them and move on to your next call.

    Making a one call close is always great, but most of the time you're going to need to speak with your prospect several times before you're able to close the deal. Here at Levelfield we always finish our sales calls by asking when we can follow-up next. Then we do! That's the most important part. If someone tells you to call them back tomorrow, call them back tomorrow. If they ask you to touch base with them in 2 months, touch base with them in 2 months. Be polite and persistent and you'll close more sales.

    You'll be surprised how many of these potential customers will thank you for your persistence. They know they can count on you to do what you say you're going to do. They know that the way you treat them before the sale is probably the way you're going to treat them after the sale. Now you've earned their business.

    Pick up the phone right now and call 3 prospects you haven't followed up with in a while... After you're done with that, call 3 more!

    Jude Samson
    President
    Levelfield, Inc.

  • We Practice what we Preach

    7/25/2007 12:00:00 AM Link |  | Add comment

    Marketing, Sales, Small Business

    Levelfield is a small business. We realized in the beginning that business is business and we all need the same basic things. We all need to grow sales, communicate with our customers and prospective customers, see how our marketing efforts are working and have simple systems that don’t require a rocket scientist to operate.

    We use the very same tools that we sell in order to grow our business:

    We use our own small business website product that we sell for as little as $500 to handle most of our marketing efforts. With it we’re able to capture leads and respond to them quickly. We’re able to easily make changes to the site without having to delve into complex code. We’re communicating with you now through our small business blog, and we’re able to distribute our bi-weekly small business newsletter. After all of that we can look at our reporting and see how many people have read our blog or any other page on our site, requested information, and exactly where they came from (Google, Yahoo, our newsletter, a customer referral, etc.)

    Right now we’re in the process of turning the sales tool that we’ve been using internally for the last 3 years into a product for you. All of our sales people use this tool to track their leads, follow-up with prospects, review a complete history of every conversation anyone in the organization has had with a particular person, and I have the ability to track everyone’s effectiveness. I can see how many phone calls each one of them has made including all of the details about each call if I wish. Plus it’s web based so even if I’m overseas I have access to the same information, and so does my sales staff when they’re working from home or traveling.

    Do you do the same things that you tell your customers to do? Do you use your own products? Be your own customer.

    Jude Samson
    President
    Levelfield, Inc.

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