Clarity - Levelfield's Small Business Blog


- Jeannie Samson, President Levelfield.com, Inc

  • Restaurant Websites - Our Latest Niche

    10/24/2007 12:00:00 AM Link |  | Add comment

    Referral Program, Restaurant Websites, Small Business


    We’re now developing websites for restaurants.
     
    Name a very successful small business that doesn’t have a clearly defined niche or niches. I’ll bet you can’t do it. Choosing a niche to go after in your own small business will help you focus. Focus is critical in the success of a small business like ours.
     
    Our first niche, and still the majority of our business is in travel. Because we’ve remained intently focused on travel agent websites for years we’ve been extremely successful in that space. We now have well over 3,000 independent travel agents that we work with, and 130 travel suppliers like Carnival Cruise Line, Royal Caribbean, Funjet Vacations, and many more.
     
    Now it’s important for us to diversify. One niche that we’ve started developing is restaurant websites. There are tens of thousands of restaurants, and we can offer them a simple turn-key website that does everything they’ll need: A website that they can make changes to themselves, make their menu available to their patrons, keep those same patrons coming back with our built-in email newsletter, and the ability for customers to place orders, make reservations or request details about group events.
     
    What’s your niche? What is your business focused on that will bring you a consistent flow of new customers?
     
    Jude Samson
    President
    Levelfield, Inc.
     
    P.S. Don’t forget about our referral program. Refer your favorite restaurant to us and you’ll receive a check for $100!

  • Make Your Referral Program Simple

    7/18/2007 12:00:00 AM Link |  | Add comment

    Referral Program, Small Business


    The simpler your referral program the better. If it’s complex and hard to understand it will fail.
     
    One of the reasons we developed our referral program was to keep all our business relationships clean. We will often receive referrals from multiple people in the same industry. It’s not always possible for us to return the favor and send them referrals. By simply paying cash for their referrals there is no further obligation. We’ve essentially paid them for a service. Now if they bring us another referral we just write another check. It’s simple!
     
    Simplicity is also why we use cash as our reward. Who doesn’t like cash?
     
    Simplify YOUR referral program. If a 7 year old can understand it you’re on the right path.
     
    Jude Samson
    President
    Levelfield, Inc.

  • Build a Referral Program

    7/15/2007 12:00:00 AM Link |  | Add comment

    Referral Program, Small Business

    By creating a simple referral program you can create a highly productive marketing system that you only pay for when it produces results.

    There is no form of marketing more powerful than Word of Mouth Marketing. If your customers, vendors or friends refer a new customer to you, you are probably 10 times more likely to get their business than if that same person had found you any other way. What better way to get more and more referrals than to build a referral program.

    Your referral program does not have to be complex. In fact, the simpler your program is the better.

    Let’s take our referral program as an example. If you refer us a new customer we will pay you at least $75. If your referral purchases our basic small business or travel website product we will write you a check for $75. Pretty simple right? It gets even better. If your referral buys a product beyond just our basic packages we will write you a check for 20% of their total order!

    That’s it. It only takes a few seconds to explain, and it’s very effective. I regularly write checks for $75, and I’ve even been paying some folks $1,500 for referring our new recruiting tool to their headhunter friends. Not bad for a simple 5 minute introduction. I love writing those checks, because it means we just got a new customer and I didn’t have to spend thousands of dollars on advertising.

    Everyone wins. We continue to grow our business with great new customers, your friend gets a great new website at an unbelievable price, and you get a nice reward for your efforts.

    Start building your own referral program today!

    Jude Samson
    President
    Levelfield, Inc.

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