Clarity - Levelfield's Small Business Blog


- Jeannie Samson, President Levelfield.com, Inc

  • Add Unique Content - Get Found on Search Engines

    11/14/2007 12:00:00 AM Link |  | Add comment

    Marketing, Search Engines, Small Business, Websites


    These days as we talk with our customers and prospective customers almost everyone asks about getting found on the search engines.
     
    Once again, there are no shortcuts or magic involved in this form of marketing. It’s just a matter of consistent effort over a period of time. Really it just boils down to 3 key elements:
     
    1)      Adding Unique Content to Your Website
    2)      Focusing on a Very Specific Niche
    3)      Getting Links Back to Your Website
     
    That’s it…
     
    In this post I’ll talk about adding unique content. In future posts I’ll discuss the other two key points.
     
    Adding unique content is not rocket science. You just need to spend time on a regular basis and write. You can write articles, blog posts, tip sheets, answer frequently asked questions, etc. There are many ways to add content, but if it’s going to be unique then you’re going to have to write it.
     
    Of course you can also use your customers to develop unique content. You can ask them to write a testimonial about your business and describe very specifically how you helped them. If you’re in the travel business you can ask your customer to write about their last trip and send you some pictures. The opportunities are endless, you just have to use your imagination.
     
    Take 20 minutes right now and write something unique for your website. It’s not as hard as you think! (I just did it)
     
    Jude Samson
    President
    Levelfield, Inc.

  • Levelfield's Approach to Website Design

    10/10/2007 12:00:00 AM Link |  | Add comment

    Marketing, Websites

    At our core we believe that websites should be simple and functional. It’s important to have a professional looking website that presents the proper image. This look should be consistent throughout the entire site. Beyond this basic requirement it’s more important that the site be designed with the user in mind. Most people visiting a website are there to get information. Can they easily get to the information they need? Is the navigation simple and easy to understand? If they need more information can they quickly request that information online or find the appropriate contact information for someone who can help?

    Websites aren’t meant to be static. They should have current and up to date information. Our platform allows anyone who is comfortable using Microsoft Word or Outlook to easily update and work on their website. We provide free training and support so that everyone from the administrative employees to the executive staff can make any changes they need to the website. We also include capabilities for a searchable online calendar, blogs, photo galleries and more. All so that an organization can work together to keep their website up to date and provide the most current information to visitors.

    Communication is also important. We have several tools built into our product that help our customers communicate with their own customer base. Everything from an e-mail newsletter capability to RSS feeds and other syndication tools can be used to distribute information.

    It’s also important to understand what is and isn’t working on a website over time. That’s why we provide a set of comprehensive reporting tools that will tell you how many times each page on your website has been viewed, and how many people have requested information from that page. This helps our customers to determine if they have irrelevant information on their website. The reporting will also show where all of the web traffic is coming from, how many visitors are looking at the site, and which search terms are being used to find their website.

    Take a look at your website. Does it measure up?

    Jude Samson
    President
    Levelfield, Inc.

  • Promoting Your Small Business Blog

    9/5/2007 12:00:00 AM Link |  | Add comment

    Business Blogging, Marketing, Small Business

    We don’t believe in secrets. There are no marketing secrets that will suddenly explode your business to the point that it generates millions and millions of dollars with no effort. The same holds true with sales secrets.

    I won’t keep secrets from you on this blog. I’ll tell you what I’m doing and why I’m doing it. Why? So you can replicate it and create your own success. This is not rocket science. If you spend a few minutes each day creating unique content on your website (like I’m doing with this blog), and another few minutes marketing your blog and your website you’ll generate more traffic. There’s no secret, it just takes a little bit of effort and some persistence.

    One easy way to promote your blog is to submit it to blog directories. Here is a list of the directories that have already listed this blog:

    You can also use a free service like ping-o-matic or Pingoat after each post to let many of the major blog directories know you’ve added a new entry. Start your blog today! Already have a blog? Use the links above to start promoting it.

    Jude Samson
    President
    Levelfield, Inc.

  • We Practice what we Preach

    7/25/2007 12:00:00 AM Link |  | Add comment

    Marketing, Sales, Small Business

    Levelfield is a small business. We realized in the beginning that business is business and we all need the same basic things. We all need to grow sales, communicate with our customers and prospective customers, see how our marketing efforts are working and have simple systems that don’t require a rocket scientist to operate.

    We use the very same tools that we sell in order to grow our business:

    We use our own small business website product that we sell for as little as $500 to handle most of our marketing efforts. With it we’re able to capture leads and respond to them quickly. We’re able to easily make changes to the site without having to delve into complex code. We’re communicating with you now through our small business blog, and we’re able to distribute our bi-weekly small business newsletter. After all of that we can look at our reporting and see how many people have read our blog or any other page on our site, requested information, and exactly where they came from (Google, Yahoo, our newsletter, a customer referral, etc.)

    Right now we’re in the process of turning the sales tool that we’ve been using internally for the last 3 years into a product for you. All of our sales people use this tool to track their leads, follow-up with prospects, review a complete history of every conversation anyone in the organization has had with a particular person, and I have the ability to track everyone’s effectiveness. I can see how many phone calls each one of them has made including all of the details about each call if I wish. Plus it’s web based so even if I’m overseas I have access to the same information, and so does my sales staff when they’re working from home or traveling.

    Do you do the same things that you tell your customers to do? Do you use your own products? Be your own customer.

    Jude Samson
    President
    Levelfield, Inc.

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