Tip: Enhance your blog and websites. Add your photographs
Open letter from your website.
Open letter from your website.
Hey, I miss you. Where have you been. Don't you love me?
I see some of the other websites in my neighborhod with owners who visit with them frequently. They feed them new great content. Many people crusing the internet come visit to check out the added value on the website that was placed by the site's owners and the valuable content that gives the visitors a reason to keep coming back to the web site.
I don't get any visitors not even from you. The search engines come by frequently and I just shake my head sadly, they shrug and pass me by. I can tell they want to index me but I have nothing for them. Please help me dear site owner. I need some new content from you.
Hey, didn't you go on that trip with your digitial camera. Why don't you share some of your trip with me. I'd love to see the pictures on my pages. It would give me something to brag about to the other web sites. And it wold make me feel so pretty with those colorful photos adorning my pages. I just know that I can help you - just feed me please.
I get jealous when the other sites tell me how many visitors they got today. One of them actually gets a blog post every day from their site owner. I can tell their owner cares for them and is very smart. They always have something new to share on their website. And they always have new people visiting them coming in on the search engines.
Well, that's it for now. I hope you come see me today. I really miss you.
Your web site,
P.S. I have a super duper built in blog that you could use. Wouldn't that be cool? You could come visit me regularly and we could have so much fun. The blog told me that it was very easy to use and would help me get more web visitors. The blog also told me a secret. Your competitors use blogs. That's not good is it? Doesn't that mean they might get more site visitors? The blog also told me that it had something very cool going on next week. I guess that won't matter to me if you don't come visit. Any way bye for now. I'm going to take a nap. Nothing else to do.
How can I get Search Engines to Index me?
In our support system, we see this question frequently. I will tell you there is no magic answer. Getting Search Engine traffic requires time or money or both. However, you should know that Unique Content is the essence of the Search Engines world. The more content the Search Engines see the more they devour (index). If you don't add your own unique content there is absolutely no reason for a search engine to index your website. Fortunately, your Online Agency account has several features to help. We know because we use them ourselves. When we post regularly to our blogs we get more search engine traffic than when we don't.
Your Online Agency account coupled with the Levelfield Broadcast Option is the first step to getting noticed by the Search Engines. If you don't have the Levelfield Broadcast Option call us (866) 489-4889 and get it today. This month (January 2007) you can get it for $69.00 normally $169.00 and an extra month of service on your account.
The next step is to add unique content to your website. I'm not talking about the various supplier specials that you get in the email. Promotions are important and you should add them to your website but they are not unique content. I'm talking about something that is unique one of kind. This sounds hard but here's a little tip that might help you.
- Create a blog
- Set up a link on your website to your blog
- Post regularly to your blog - the more the better but at least several times a month.
- Not sure what to post - try this approach.
- Find 30 to 100 photos that you have taken while traveling
- Post a blog entry about the photo and attach the photo. Make sure you mentions things like where you took the photo, the time of the year, why you were traveling, and a brief description of the photo. Mention it's colors, travel suppliers, and your personal comments. Every noun that you write is a great keyword in its natural format. And every natural keyword gives the Search Engines something to index and can help bring Search Engine users to your website.
- Make an entry every 2-3 days and before long you should start seeing some search engine traffic.
One thing I am sure is that if you do nothing, nothing will happen. Get busy it's going to be a great year!
PS. There is nothing magic about META KEYWORDS. Most search engines don't even look at them these days. Yet we see customers being instructed by various EXPERTS to set them up. You may want to think a bit about your META TTITLE and META DESCRIPTION but I'm betting and seeing that the real deal is the actual content of the pages.
A cautionary note from Google - ""Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps (Beta) program, and you can do this yourself at no cost whatsoever."
We still want you to blog! - Get BusyWe still want you to blog! If you are not you are missing out of one of the most cost effective marketing tools in the world and certainly on the Internet.
On July 7, 2006, I posted here to introduce "Clarity - Levelfield's Small Business Blog". Since that time I have tracked the progress of the new blog in terms of views and search engines using the reports that are built into every Levelfield (TM) / OnlineAgency (TM) account.
Here's a bit of what I am seeing.
In terms of page views the new blog has become this website's 2nd most popular page taking 19.5% of the page views. What page is number 1? The Levelfield Broadcast Blog, of course. During the same time period, the Levelfield Broadcast Blog got 22.9% of the page views. Based on the trend however, we expect our Clarity blog to move into first place soon. However there is nothing like a bit of healthy competition. Expecially if it results in increasing the overall number of pages views and attracts new visitors to the website.
So how has the new Clarity blog fared with the search engines? Well, on Google, it's visible on the 4th page of results when one searches for small business blog. Not the best position, but look at it this way. This blog is less than 2 months old and is showing up in the top 35 of 337 million results. check it out here
And I have found seven inbound links to the home page from external sites.
We saw another new website, www.jeanniesamson.com that launched this past month that has been indexed and is showing up in various searches on Google and MSN. The magic - two things with this site. This is a redesigned site but has been visibile in its old format for a few months and this site is making chock full of unique content. Note that the site doesn't have hundreds of pages but just a few. No work has been done to add unique keywords or other meta tags. We don't feel that these are viable any more. Instead the content that carries the site and attracts the search engines is the page level content.
Tip# 1: If you haven't added a blog to your account you need to get started. Blogs are free with your Levelfield (TM) / OnlineAgency (TM) accounts.
Tip# 2: If you have more than one person in your organization you might consider adding a new blog to your website to increase the amount of unique content that you get on your website. Your Levelfield (TM) / OnlineAgency (TM) accounts have built-in support for multiple blogs
Remember this formula:
Unique Content = Search Engine Magnet.
Blogs = Unique Content
Blogs = Search Engine Magnet
Free Coffee Cups at the CRUISE-A-THON
Come see us at the Travel Trade 24th Annual CRUISE-A-THON, June 2-5, in Vancouver. We'll be there with free coffee cups and information about how you can make more money. We are looking forward to seeing old friends and to meeting each one of you that we have not met personally in the past.
While you are there sign up for free blog service. Blogs are an EASY way to organize and present your thoughts on the web. Plus this is one of the least used methods by travel agencies and travel suppliers to get the word out. Get started now! If you wish to have a domain name with your blog service - you can get get that for only $25 for two years. If you are not yet on the internet or just need another way of getting the word out this is for you.
Reminder: You already have a blog if you are a current customer.
If you are in the travel industry sign up here for Free Blog Service so that you can be one of the first in the travel industry to make use of this great way of getting the word out.
Free Daily Jazz Downloads!
Today, I added a link for free daily downloads of jazz to the Levelfield Broadcast Blog. The music is from folks who keep the music alive - local musicians scattered across the United States and the world. Just like all business owners - small or massive, these musicians are looking for one more customer. In order to get that next customer they have offered up a sample of their music. Their hope - you like the music, you'll buy it.
I've added the link to the Levelfield Broadcast Blog for 3 reasons. I love Jazz. I want to promote the work of jazz artists, and I'm curious to see if adding the content to the blog attracts more readers.
All business people have the same objective - getting one more customer. Combining your passions with your work helps you to attract new customers. Whether your passion be for jazz or gardening - share your passion. Make sure your website shares your passions. One easy way is to update your blog if you have one or start one if you don't. Each Levelfield customer can create a blog. Read How
Put yourself on your website. You'll find kindred spirits out there and perhaps that next new customer.
Don't share your passions and you'll wonder why people don't buy from you.
When you visit Washingtonm, DC and you happen to like jazz - check out Twins. It's the real deal. I know I've been there hundreds of times. Jazz is one of my passions.
FEED FEATURE FRIDAY
We added a new feature to the RSS feed block. You can now open a link in the same window when you use the feed as a block on your own site. This feature makes it cleaner to use your promotion and blog feeds right on your own site to help drive folks into your promotions and your blog contents.
Customer Suggestion Comes to Life!
This week on Tuesday a customer suggested that we add the HTML editor to Blogs.
On Wednesday, we added the html editor to the blog.
Today we are letting you know about it in our blog.
Thank all of you who give us suggestions on how we can make things easier for you. Of course we are not your custom development shop BUT if you have a suggestion we frequently find a way to work it into your Levelfield (TM) / Online Agency (TM) account. Sometimes is fast and sometimes its way slow. But we never forget. Keep your suggestions coming!
BTW if you haven't started a blog - you really should. A certain Levelfield person has a personal blog that has NEVER been submitted to a SEARCH ENGINE and has NO links to the site from ANYWHERE. Further there are no META TAGS or DESCRIPTION.
Yet the site has been indexed.
How can that be?
We think 2 things are going on.
1. Google must tap into a database of domain registrations.
2. the blog is full of unique content (search engine magnet)
Thank You Sale - The Day after Thanksgiving!
Call Friday (866) 489-4889 On Friday, November 24, 2005, known as the day after Thanksgiving 2005 many of you will be shopping. Take a few minutes to make an investment in your business. Online Agency is having the biggest sale of the year to help you get your website ready for the new year! Start the new year with your best foot forward. This special offer Expires November 30, 2005. Three Ways to Save
- Customization Package $349 includes a complete makeover, 5 custom pages and up to 10 images, 2 months extra service, Levelfield Broadcast Option which includes Private Label Supreme. You'll save over $450 with this sale
- Purchase or Renew your current account for 2 years for $550 and get the Levelfield Broadcast Option for free. You'll save $379.
- Special BONUS get a blog site for FREE. Add a domain name for only $35 a year. Includes domain hosting - no email services or content provided.
Time is running out for you to get ready for the New Year. Once December 26 hits the online shoppers will begin their seasonal move to the Internet looking for their next vacation. Why not greet them this year with a brand new look! Thank you! Sincerely, Jude Samson President Levelfield.com, Inc d/b/a Online Agency.com 11824 Jollyville Rd #102 Austin,TX 78759 Phone:(512) 401-9200 Fax:(512) 401-9401 SALES:(866) 489-4889 Read the Levelfield Broadcast blog regularly for information about new features, marketing tips, and specials.
Travel Agency gets indexed by Google, MSN, and Yahoo in less than 2 months
I was working with one of the Online Agency customers today and saw that their website had been indexed by Google, MSN, and Yahoo. And they only signed up in September, 2005.
The customer has created about 45 pages of their own content including a blog and their own promotions, and they have the Levelfield Broadcast Option.
The end of the year is rapidly approaching and you want to make sure your site is ready for the wave. If you don't yet have Levelfield Broadcast Option get it now while the price is low. We are offering the Levelfield Broadcast Option for a one time fee of $129. But hurry this price is going up at the first of the year.
Be one of the first 20 callers to purchase this option on Monday November 21, 2005 and we'll make this great upgrade even better. We'll add 30 days of service to your account. Call Toll Free 866 489-4889 and add the Levelfield Broadcast Option.
Read more about the Levelfield Broadcast Option
This offer is only valid on Monday November 21, 2005
Welcome to all the new bloggers out there. So far 66 blogs have been created. Keep up the good work. Make sure you add a new entry today. AND for those of you who have not create a blog yet - get busy. Who knows your next customer just might find your website because of your blog.
Travel Agency Blogs - rare breed
Why you should start your blog now -
Here's something for you to consider - extremely few travel agencies are using this cost effective (FREE) line of business marketing and communications. If you want to get out in front of everone here is a way to do it now!
It's built into your Online Agency (TM) / Levelfield (TM) account to make it very simple for you to get started. No fuss, no muss, no other software to learn or application. No extra fees!
Let's say you sell a particular cruise line or vacation package. You've sold it to many customers and you've been on fam trips and vacations. Take your knowledge and use it to show that next perspective customer that you KNOW the product, you are the EXPERT, you have something unique to offer them. Start a blog on that subject. Then show committment to your business succes by writing at least once a week about the subject. Don't rehash everyone else stories - write about your own personal observations, experiences and those of your customers. Every word you write can lead to one new sale. don't be bashful -write write write!
One of our customers spoke today at the Freelance Austin on Business Blogging Advantages… You can read his Blog here where he writes about why business should blog - Business Blogging Advantages… Why Should I Blog? and he has a post about Making the Commitment to Blogging.
You've got the worlds most flexible software for your Travel Business and SMALL Business - get busy using it. Be the first on your block, in your city, perhaps your state to start a business block on YOUR AREA of expertise.
Levelfield (TM) Blog now has PERMALINK
We made it easier for you or others to reference one of your blog entries by adding a new permalink feature. You can see the permalink on this post - just look for the "link" next to to the date and time.
What is a PERMALINK?
A permalink is a link that will always be good for your blog entry. As you may have noticed the actual blog entry tends to move around. First it shows up in the blog, As time goes by the entry will drop in the blog list until one day it is not visible. At this point the blog entry is grouped with blogs for a given month.
This is good and bad. It's good because you are freed up from lots of maintenance on your website. It's bad because people looking for your blog entry might not be able to find it. That's where permalinks come in. They are a "permanent" link to the entry no matter where the blog post actually ends up.
If you want to read more about PERMALINK click here
We also updated the RSS feed code so that it will have the correct date on it. This makes it work better with various RSS readers.
Did you know that the levelfield.com RSS Feed reader supports RSS 1.0 and RSS 2.0?
55 places to put your RSS feed
The Levelfield (TM) website comes with free blogging capability with built-in RSScapabilities. This features makes it possible for people to "subscribe" to your promotion list or blog so that they can keep up with you. You can also submit your RSS feeds to various sites as part of your campaign to get the word out!
Need to learn more - well read Robin Good's TOP55 page where you can find out more about using RSS as part of your marketing efforts and where you can find 55 places that you can submit your RSS feeds so that you get your word out further and wider than ever before.
Levelfield (TM) makes Small Business Blogging Easy
What is a blog?
"A weblog or blog is a web-based publication of periodic articles (posts), usually presented in reverse chronological order. It is an online journal with one or many contributors." - From Wikipedia, the free encyclopedia.
Blogging made easy
We use our own Small Business products
As is the case with all of the software that we sell to the small business community, we use the built in blog and the RSS feed. For example our use of the RSS feed made it possible for us to double the traffic to our website in just one month.
Will you be able to do the same?
Perhaps. Many of the Levelfield (TM)/Online Agency (TM) customers get much more traffic to their website than we do. In each case, the small business is getting the word out powerfully by combining their successful business plan with the very affordable, capable, and flexible small business website from Levelfield (TM).
Think content not blog!
The Levelfield (TM) Log is an extremely powerful and easy way of adding content. You can quickly add and categorie your content complete with an image. The log pages are managed for you and can serve many purposes.
How we use the builtin Blog/RSS
We use the Levelfield (TM) broadcast log to announce new product features, as a way to present editoral comment, as a way to document various product features, and as a sales tool during the actual sales process.
Dan Bricklin's discusses examples of how a small business can use a blog.
Blogging and your business
Are you wondering why we talk so much about blogging? Take a few minutes to read this article written by Scott Ingram, one of our customers. Scott discusses the top 5 reasons why blogging for business is so valuable and has so much potential. Click to Read Scott Ingram's article
Get the word out!
You may have noticed that we are talking a lot about blogging. That's because we are trying to get the word out about a powerful new business tool that is included free with your Levelfield(TM) / Online Agency(TM) account.
It's one of those tools that are designed to make it easier for you to get the word out. Getting the word out always increases your potential for new business.
Here are a couple of articles that a Levelfield customer posted on their website that might help you decide to blog today: Business Blogging - Part 1 "Do You Blog?
Business Blogging - Part 2 "Why Blog?"
Here's a search that shows you one important fact:
Search engines love your unique content. Increase your business potential! Get the word out.
Google Search: levelfield.com blog
Add categories to your BLOG
While I was working on our Levelfield Broadcast Blog - I realized that I wanted to start categorizing my posts. I started to try this by adding something to the title but this was wonkey. But then I realized that we could just add categories to the blog and be done with it. This is a very powerful organization feature and I'm waiting to see who does magical things with it.
Now you can add CATEGORIES to your blog postings.
Give YOUR VISITORS the ability to browse your unique blogs by CATEGORY.
To see these categories in use look between the title and the content and you'll see the categories. In this case:
blog, Marketing, New Feature, Search Engine, Site Customization
Scroll down to the bottom of the page and you'll see the categories list there as well. Each category becomes another page for your site Visitors to read and for Search Engines to find.
If you are using a BLOG on your website let us know. Send us your url even if it's not the one built into your account. Who knows we might post it somewhere for you so you have one more link back to your website.
If you haven't added a blog you should get started right now. The UNIQUE CONTENT that you add when creating a blog is just what the search engines want to see.
My personal blog is now getting search engine hits. What am I doing special - nothing really just writing something every now and then.
Those words you write today might be the best investment you can make of your time if they happen to pull in a big new customer. Given that the number one problem for all businesses, large or small, is to find that next new customer, don't you owe it to yourself to add some new content today?
HOW TO: Did you blog today?
All Levelfield/Online Agency users have a blog. It's an easy way to periodically add content to your website. A blog is a log or journal on your web site that you can use to easily report on events or post information for your customers or friends, the term "blog" is short for weblog. The blog is automatically formatted with a bold header a date stamp (you can turn off if need be) that indicates an ongoing dialog. On the Online Agency editing platform the feature is labled with a yellow "log" button . Editing the log is simple as clicking the button and typing in text. You can also add images and HTML if you wish to do so. How to Add the Blog Block to a Page To create a blog block on your page you must first convert a body on a page to a content box: The blog block will be available for selection in the content box, it is called a "log". For instructions to convert a body to a content box use this link: Documentation How to add a Post to a Log After the Log Block has been added to the page in the Content Box, will have a "Log" button on your page to Post or Edit a Log. Click the yellow "Log" button: Type in a Title for a Bold Header for your Log. Type in and format your text in the "Post" field. To add an Image click on the green image button at the bottom. To add links or format the text, you can use HTML tags. Check the "Hide date/time on posts" field to remove the date time from the log. How to Add the Blog Block to a Page How to Edit an Existing Post in a Log You can go back and make corrections or update an existing log on your page by going into the log block and selecting "search posts". Click the yellow "Log" button - . Click "Search Posts" in the upper right side in the blue bar. Click the name of the Post, this will reopen it for editing. Click the green "Save" button or "cancel" button at the bottom right to finish.
Web Goobly goo - Blog RSS Promotion RSS XML
We have added in a few new feature that may help you spread the word about your website. We've had blogging capability built into your website for some time. It's a an easy way to add content to your website.
Now we have added in the ability to easily syndicate your blog. [examplelink]. The technology behind the syndication is called RSS. As time allows we'll extend this capaiblity to your promotions, product catalogs and so on.
The feature is available free to anyone who has the Private Label Supreme option for your Online Agency account or anyone who has an Levelfield Small Business account.
What is this?
Welcome to our Levelfield Travel Agency Log. This is the Levelfield version of a BLOG or weBLOG. This coming month we will be activating this new feature and others on your website. (no charge)
A blog contains dated entries in chronological order starting with the most recent. They are a very popular way of posting tidbits of information.
Do a google search for blog and you'll see more than 181,000,000 references for blog.
What do people use blogs for? They use them for everything from political commentary to keeping track of Disney movies. We plan on using this one as a way to introduce you to new features, content, and suppliers as we make them available to the Online Agency system.
Book mark this page and check back regularly.
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