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  • Keywords

    3/18/20093:57:52 PM Link |  | Add comment

    keywords

    Keywords are what users type when they are looking for a specific topic while using a Search Engine. Selecting the right keywords is critical to the success of your Search Engine optimization process. Your keywords should be closely related to your site and the products and service your Travel Agency offers. Keywords can consist of a single word or a combination of words. We recommend only going after 2 keywords per page for best results.


    Before you begin optimizing your site for keywords, it is very important to determine which set of keywords you want to focus on. For instance, there are approximately 13,000 people a day searching for "cruises" but there are also more than 2 million pages competing for that term, so it's very unlikely that you'll ever be in the top ten pages listed in a search result.  On the other hand, there are 51 people searching for "all inclusive wedding cruises" a day and 0 pages competing for that specific keyword.  Not nearly as many searches are executed for that keyword, but there is a much greater likelihood that you'll be in the top 10 and thus get traffic - 50 people is better than 0.

    Even though Travel is such a competitive field, it is also one of the most keyword-rich since there are so many people searching for it every day. When choosing your keywords, make a list of specialties, suppliers, destinations, activities, etc. Even ship names for the larger cruise lines are great keywords. The trick to building your keyword set is to find keywords that are searched on enough (25+ a day) to make it worth the optimization effort and unique enough that you can be successful. You also have to have a corresponding page on your site for your keywords. (For example: If you have chosen “Carnival Conquest” as a keyword, you wouldn’t want to optimize your homepage only for the Carnival Conquest unless your entire homepage is dedicated to the Conquest. Instead, make sure you have an actual page for the Carnival Conquest and optimize it against keywords related to that ship and that cruise line.)

  • How do I build a promotion for a single itinerary?

    3/11/200911:04:13 AM Link |  | Add comment

    How do I build a promotion for a single itinerary?

    1. Login to the account using your "USER ID" and "PASSWORD".

    2. It will take you to the "DASH BOARD" page, where you can find the link "PROMOTIONS WIZARD".

    3. By selecting the "PROMOTIONS WIZARD" link a new "PROMOTIONS WIZARD" window will open. Here you can select the promotion you want to build (e.g.cruises, tours, etc.). Select the Radio button for the "SINGLE PROMOTION" and then select the "NEXT" button.

    4. This will take you to the page where you can select the Supplier & Itinerary. Click on the drop down box and select the supplier you want to display.

    5. When you've selected the supplier from the drop down box it will show the "ITINERARIES" you may feature in your promotion. Select the "ITINERARY" and then select the "NEXT" button.

    6. By clicking the next button you will open the "PROMOTIONS TEASER BOX" where you can add Promotion Name, Description, Image and Schedule Dates for your Promotion to Display. You can also specify whether the promotion should display Only To Travel Agents and you can add a Disclaimer to your promotion. Once you complete editing process for the promotion and then select the "NEXT" button.

    7. Now you can see the "DATES & PRICING" page where you can specify the date by clicking the check box. You can also add a "NEW DATE" & "PRICE". For adding a new Date select the dates from the drop down box and for Price use the input box with the dollar symbol and then click the "ADD" button. Once you complete adding Dates and Price select the "NEXT" button.

    8. This will take you to the "CONTENT & PREVIEW" page where you can see the information that will be displayed on the Promotions Detail page. You can see the preview of your promotion by clicking on the link provided. Here you can include an image from our library or you can upload your own image. Then select the "NEXT" button.

    9. When you've selected the next button it will take you to the "THINGS TO DO" page where you can add applicable attributes for your promotion so it can appear when your site visitors search for content. When you've selected the attributes select the "NEXT" button.

    10. This will take you to the "META TAGS" page where you can assign Meta Tags for your promotion. When you've assigned the meta tags then select the "FINISH" button.

    11. Go to the "PROMOTIONS CONFIRMATION" page where you can view the features of your promotions.

  • Supplier Updates...

    3/5/200912:15:38 PM Link |  | Add comment

    How do I update my website with the newest suppliers to Online Agency?
    ~Start by logging in to your Online Agency account: http://login.onlineagency.com
    ~Enter the email address and password you chose during registration and click "login"
    ~Now that you're logged into your account, you'll be on your "Dashboard", which is your main Online Agency account page.
    ~Click on the "Suppliers" link at the top of the Page.
    ~It will take you to the “Your Suppliers” page, here you can find the “Select network content” link, click on it.
    ~Now you can see the list of Business links. Select the business link in which you want to add the newest suppliers.</p>
    ~When you click on any business it opens the page with the options to Include the business type and new suppliers on your site. Select the check boxes and click on the Save button.
    ~The latest suppliers to Online Agency will now automatically be updated on your OLA website!

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