Clarity - Levelfield's Small Business Blog


- Jeannie Samson, President Levelfield.com, Inc

  • Blogging about Texas High School Football

    9/8/2008 9:55:26 AM Link |  | Add comment

    Last week my marketing manager told me a fantastic story about the power of blogs.  His sister, a new mother, wrote a blog that set off a train of speculation and intrigue!  She was at home with her son when a producer from Friday Night Lights - a NBC television series about Texas High School football filmed here in Austin - knocked on the door.  He wanted to know if the series could film parts of an episode at her house.  Why?  Because a character was going to have a baby and start a day-care out of her house.  My marketing manager's sister's house fit.  She wrote about the experience in her blog.

    The next day, she noticed that her blog, previously only viewed by her friends and family, had become immensely popular nationwide.  She followed some comments posted to her blog to a Friday Night Lights discussion board.  There, fans of the show had decoded the event and determined that indeed, so and so was going to have a baby (as they'd suspected!) and start a day-care out of her house.  I can't think of a better illustration of the power of blogs.  How can you apply this to your business?  Be creative.

    What this shows is that dynamic content creates web traffic.  Blog about your products and services (and be sure to include key terms and phrases that might be used by web searches).  But also blog outside the box!  Blog about your experience and how it connects to your business.  You never know who might end up on your website and become a customer (or how you might fuel speculation)!

    Whether you be a stay at home mom, a business owner (or both), a blog will being traffic to your website!

  • 86400 Seconds, Webmail Templates and Blog Beauty

    9/2/2008 11:35:18 AM Link |  | Add comment

    Last week I was looking through our reporting tools, seeing how people found our website, what they looked at, etc.  Most people end up on Levelfield.com by typing in Levelfield.com or by searching for Levelfield or through one of our customer's websites.  One person however, found our website last week when they googled "There are 24 hours or 1440 minutes or 86400 seconds in everyday So, take a second to think."  Because I had, in an earlier blog, used "there are 24 hours or 1440 minutes or 86400 seconds in a day," Levelfield.com came up.  That is the beauty of the blog! 

    Blogging brings visitors to your website in standard and in not so standard ways.  If content is king then the blog is the crown because blogs create new content (as much as your fingers can type).   What you want on your website is viewers.  The more you bring in, the more customers you'll have.  Even if they come by googling something as odd as "There are 24 hours or 1440 minutes or 86400 seconds in everyday So, take a second to think."

    While you're here and while we're talking about search engines, I've discovered that one of the main ways people find our site is by doing a search for "webmail templates."  A webmail template allows you to create a templated email that you can use over and over again.  This can be infinitely useful.  I'm writing about it here not to talk about webmail templates, perse, but rather to address the usefulness of our reporting tools.  Because of Levelfield's one of a kind reporting tools, I always know how people are find our site.  When I see that a lot of people find us by searching for webmail templates, that means there is a need and interest that we can meet...and that we should make some adjustments and accentuate our capabilities in that department.  So look for that to happen shortly. 

    Until next time, remember - There are 24 hours or 1440 minutes or 86400 seconds in everyday so...take a second to think!

     

     

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