We still want you to blog! - Get Busy

8/27/20064:43:20 PM Link |  | Add comment

Blog, Business Blogging, Levelfield Broadcast Package, Marketing, Search Engine

On July 7, 2006, I posted here to introduce "Clarity - Levelfield's Small Business Blog". Since that time I have tracked the progress of the new blog in terms of views and search engines using the reports that are built into every Levelfield (TM) / OnlineAgency (TM) account.

Here's a bit of what I am seeing.

In terms of page views the new blog has become this website's 2nd most popular page taking 19.5% of the page views. What page is number 1? The Levelfield Broadcast Blog, of course. During the same time period, the Levelfield Broadcast Blog got 22.9% of the page views. Based on the trend however, we expect our Clarity blog to move into first place soon. However there is nothing like a bit of healthy competition. Expecially if it results in increasing the overall number of pages views and attracts new visitors to the website.

So how has the new Clarity blog fared with the search engines? Well, on Google, it's visible on the 4th page of results when one searches for small business blog. Not the best position, but look at it this way. This blog is less than 2 months old and is showing up in the top 35 of 337 million results. check it out here

On the MSN Search you'll find the new Clarity blog in the top 40. On Aol top 50.

I have also found 184 references to the name of the blog, "Clarity - Levelfield's Small Business Blog". 172 listings found on Yahoo Search

And I have found seven inbound links to the home page from external sites.

We saw another new website, www.jeanniesamson.com that launched this past month that has been indexed and is showing up in various searches on Google and MSN. The magic - two things with this site. This is a redesigned site but has been visibile in its old format for a few months and this site is making chock full of unique content. Note that the site doesn't have hundreds of pages but just a few. No work has been done to add unique keywords or other meta tags. We don't feel that these are viable any more. Instead the content that carries the site and attracts the search engines is the page level content.

Tip# 1: If you haven't added a blog to your account you need to get started. Blogs are free with your Levelfield (TM) / OnlineAgency (TM) accounts.

Tip# 2: If you have more than one person in your organization you might consider adding a new blog to your website to increase the amount of unique content that you get on your website. Your Levelfield (TM) / OnlineAgency (TM) accounts have built-in support for multiple blogs

Remember this formula:

Unique Content = Search Engine Magnet.

Blogs = Unique Content

Blogs = Search Engine Magnet