Clarity - Levelfield's Small Business Blog

- Jeannie Samson, President Levelfield.com, Inc

  • Blogging about Texas High School Football

    12/9/2019 9:24:39 AM Link |  | Add comment

    Last week my marketing manager told me a fantastic story about the power of blogs.  His sister, a new mother, wrote a blog that set off a train of speculation and intrigue!  She was at home with her son when a producer from Friday Night Lights - a NBC television series about Texas High School football filmed here in Austin - knocked on the door.  He wanted to know if the series could film parts of an episode at her house.  Why?  Because a character was going to have a baby and start a day-care out of her house.  My marketing manager's sister's house fit.  She wrote about the experience in her blog.

    The next day, she noticed that her blog, previously only viewed by her friends and family, had become immensely popular nationwide.  She followed some comments posted to her blog to a Friday Night Lights discussion board.  There, fans of the show had decoded the event and determined that indeed, so and so was going to have a baby (as they'd suspected!) and start a day-care out of her house.  I can't think of a better illustration of the power of blogs.  How can you apply this to your business?  Be creative.

    What this shows is that dynamic content creates web traffic.  Blog about your products and services (and be sure to include key terms and phrases that might be used by web searches).  But also blog outside the box!  Blog about your experience and how it connects to your business.  You never know who might end up on your website and become a customer (or how you might fuel speculation)!

    Whether you be a stay at home mom, a business owner (or both), a blog will being traffic to your website!

RSS
Levelfield Website Designs