Passion Makes Small Business Go

12/9/2019 9:24:39 AM Link |  | Add comment

Marketing a small business takes passion.  Owning a small business demands it.  If you’ve lost the enthusiasm for your business, take a step back, breath, then jump back in full force.  The second you get comfortable and relaxed, your business will start to slip.  That doesn’t mean you have to be on edge and anxious.  Rather, it means that for your business to succeed, you must attack each and every day with zest.  Otherwise, maybe you weren’t meant to be a small business owner. 

Being a small business owner isn't about being comfortable and reasonable.  It's about being a doer, having a vision and making it happen.  Owning a small business is a challenge.  It can be rewarding but it will never be easy.  When your business struggles, you'll be told, "be reasonable...why dont' you get a real job?"  I've heard it myself.  Reasonable people produce limited results.

"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.  Therefore all progress depends on the unreasonable man," wrote George Bernard Shaw

Go out and be unreasonable.  Make things happen and enjoy it.  Your business will thrive!