Clarity - Levelfield's Small Business Blog

- Jeannie Samson, President Levelfield.com, Inc

  • What should I blog about?

    12/9/2019 9:24:39 AM Link |  | Add comment

    A lot of business owners have no idea what they should actually blog about.  You know you have a blog option on your Levelfield website but "what," you say, "would I ever write about?  I own a restaurant" or an HR Company or a Furniture Store. 

    First of all, understand what blogs are for.  Blogs are another way to take advantage of the internet and reach customers.  Blogs are internet marketing tools.  You want people to find your website.  Two sentences ago, I included the phrase "internet marketing tools."  I want people interested in internet marketing tools to find Levelfield's website so I made the phrase part of this blog entry.  There's lots of people out there advertising internet marketing tools though so a more refined, narrowed group of words might make this blog entry stand out even more.  Perhaps I should point out that we're an Austin web design company, that we offer powerful online tools for small businesses, that we're located on Jollyville Road, etc.

    But enough about Levelfield. 

    What should you write about?  One, just write.  Search Engines like content and they like content that is always changing.  So start writing. Two, make it interesting and relevent to your client base.  

    If you have a restaurant website, give out a recipe occassionally.  Don't worry, nobody is going to make it is good as you.  It'll only leave them clamouring for the real deal.  Write about what makes your restaurant so special, the experience you're trying to give your customers, your experience in the restaurant business. 

    If you have an Office Supply Website, write about quality office supplies, what seperates good and bad products, whatever you'd like your customers to know about you, the way you view your business, the way you balance your small-business and your family. 

    If you have an acupuncture website or a chiropractic website, share some valuable health tips.  Teach them ways to help themselves.  By providing worthwhile information, you'll increase your own credibility.  Credibility feeds business!

    Blog to talk to potential customers and to bring in business.  Don't be shy.  Just write.  You'll increase your web presence, you'll improve your credibility and over time, you'll increase your bottom line. 

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