So You Want To Be Number 1 On Google: Part II

12/9/2019 9:24:39 AM Link |  | Add comment

If your following my directions from my previous Number 1 on Google post, you're still blogging...

To aid you in this new found venture to be at the top of the Google website listings. Here are a few more suggestions...

Write about what you are doing in your business. If you are restructuring your referral program for your customers then blog about it. If you are establishing a referral program that benefits your customers for the very first time then blog about it. Here at Levelfield we are launching a new referral campaign and I am blogging about it. 

Our marketing manager looked at our budget and realized we're spending a lot of money with outside firms to drive new leads for our business and we've decided that the people who matter most, our customers aren't getting enough benefits. We've upgraded our referral program to offer two options, $75 checks or 3 months of free service. The best part is that our customers choose the option they prefer. Previously we haven't offered an option as to free money versus free service but we're changing the campaign to allow for that. If your not a customer of Levelfield or OnlineAgency you probably wont receive an insert with the "Meet Amanda. She's here to give you money!" referral campaign included with your invoice but we're giving you the chance to get referral money also. You don't have to be one of our customers to refer a great one, if you know someone who is in need of a website and you refer them to us you'll also be eligible for the $75 check. It pays to refer those in need of a website and we'll send you a check to prove it! Check it out!

Back to the business at hand, Google and everyone's goal to overachieve and be number one. Remember there are millions of searches and millions of #1's so maybe in fact you are #1 and you don't know you are. Does your website have a reporting tool that shows you how searchers are finding you? My last post was about the Hilux (I originally spelled in Helux) truck and how a misspelled word got me a high ranking on Google for a 'helux truck' someone who wasn't initially looking for my company found my website. Since my update on my incorrect spelling I've recognized that my website has a lot to teach me about who's looking and what's driving their searches.

So what else has my website reporting tool taught me? If you Google the question 'how do travel agents make money?' the #4 link you'll see references Levelfield's referral program (as of 2/28/08). Not an obviously place to find the answer to your google question but it is a way for travel agents to make money so the appropriate links have been made.

To come full circle my website reporting tool also taught me, if you Google the phrase 'simple referral program' the #3 link is my Clarity blog (as of 2/28/08). At some point I mentioned "By creating a simple referral program you can create a highly productive marketing system" and this mention led my blog to be a high ranking on Google for 'simple referral program'.

What has your website taught you about the traffic coming to your site?