Clarity - Levelfield's Small Business Blog

- Jeannie Samson, President Levelfield.com, Inc

  • Build a Referral Program

    12/9/2019 9:24:39 AM Link |  | Add comment

    By creating a simple referral program you can create a highly productive marketing system that you only pay for when it produces results.

    There is no form of marketing more powerful than Word of Mouth Marketing. If your customers, vendors or friends refer a new customer to you, you are probably 10 times more likely to get their business than if that same person had found you any other way. What better way to get more and more referrals than to build a referral program.

    Your referral program does not have to be complex. In fact, the simpler your program is the better.

    Let’s take our referral program as an example. If you refer us a new customer we will pay you at least $75. If your referral purchases our basic small business or travel website product we will write you a check for $75. Pretty simple right? It gets even better. If your referral buys a product beyond just our basic packages we will write you a check for 20% of their total order!

    That’s it. It only takes a few seconds to explain, and it’s very effective. I regularly write checks for $75, and I’ve even been paying some folks $1,500 for referring our new recruiting tool to their headhunter friends. Not bad for a simple 5 minute introduction. I love writing those checks, because it means we just got a new customer and I didn’t have to spend thousands of dollars on advertising.

    Everyone wins. We continue to grow our business with great new customers, your friend gets a great new website at an unbelievable price, and you get a nice reward for your efforts.

    Start building your own referral program today!

    Jude Samson
    President
    Levelfield, Inc.

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