1 New Customer

12/9/2019 9:24:39 AM Link |  | Add comment

How much is just 1 new customer worth to you?

Don’t just think of a new customer as that one sale. What is the lifetime value of a good relationship with a new customer? Too often we fail to look beyond that first sale.

Depending on your business just 1 new customer can be worth tens, even hundreds of thousands of dollars. Think beyond the first one or two sales. Consider the full value of the relationship you can build with that one customer over the lifetime of that business relationship. First they probably represent at least one or two sales each year as they continue to use your product or service. If you can maintain that relationship for 5, 10 even 20 years that new customer begins to represent some pretty significant value… and that’s just the beginning.

Having a good relationship with that customer can go far beyond the value of their own business. What if they were to refer just 1 of their friends to you ever year? That relationship just got a heck of a lot more valuable didn’t it? If you really cultivate that relationship that may just be the beginning. We have some incredible individuals who refer us 1-2 new customers every month!

Come back again. Next time we’ll talk about how to build a referral program to accelerate the growth of your business through the best kind of marketing – Word of Mouth.

Now pick up that phone and get 1 new customer today!

Jude Samson
President
Levelfield, Inc.